Zoë Björnson

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How to Brand Yourself to Grow Your Yoga Business

Let’s face it: you’re not the only yoga teacher out there. But you are the only you out there. Social media can be a huge driver in your success as a yoga teacher, but how do you communicate your style, expertise, and experience authentically? This is the workshop for anyone looking to create a successful brand that stands out and is a force in growing your yoga business.

In this workshop, we’ll cover the following to help you create a brand you’re proud of:

  • Discover: Reflect on your passion, skills, expertise, and impact to shape your mission and find your niche
  • Craft: Communicate your story and mission in a cohesive manner
  • Share: Take action and put yourself in front of the people who care on the right platforms that help you shine.
Zoë Björnson is a converted product person with a background in brand building, influencer partnerships, and social media marketing. She’s played a part in growing big (about.me, Nine West, Vince, 7 For All Mankind) and small brands, worked on products with millions of users, and taught branding workshops all over the world. She’s a big fan of cheese, being by the ocean, and creating playlists.




On a rooftop in Argentina, taught by someone who would become my best friend, with at least 20 people who I didn’t know would become like family to me.